First Look – LOFT Summer 2010
Last night I had the pleasure of being among a group of bloggers to be the first to see the LOFT Summer 2010 collection (the line is just referred to as “LOFT,” versus Ann Taylor LOFT).
I was super impressed with the dressy, casual vibe. It featured prints, ruffles, embellished necklines and dresses were under $100 and tops under $50. The pieces are formal enough for the office but also great to wear on the weekend or to the beach. They’re even great to transition into fall by layering over a cardigan or pairing with tights.
Other standout pieces included the necklaces. In the words of Rachel Zoe, “I die!” I love a great statement item and though the necklaces are bold, they compliment the outfits perfectly or could even be paired with a plain tank and jeans already in your closet.
Click more for a look at the shoes as well as my two favorite looks!
The items should be in stores by April. Can’t wait!
was this in nyc?! i was supposed to go but couldnt because of my stupid back (i fell last week, but it’s getting better). anywho, thanks to you i get to see what i missed!! loving the color palette and necklaces.
Oh, so sorry to hear about your back. Yes, it was in NYC. The clothes were amazing, photos don’t do them any justice.
I didn’t know you were there. I went to. Wish I could have met you. Did you wear your gift yet?
OMG, had no idea you were there too! Next time we’ll link up ahead of time so we actually meet face to face. I wore the necklace yesterday